Amir Saeed

Pakistani IT firms are leveraging LEAP 2025 to expand into Saudi Arabia's growing tech market through strategic partnerships and establishing a local presence.

Talking to WealthPK, Mutaher Khan, an IT professional, highlighted that Pakistani IT firms are aggressively exploring new opportunities in Saudi Arabia’s burgeoning tech market, particularly following their significant participation in LEAP 2025. “Over 100 Pakistani IT companies attended the event, marking the highest-ever participation by Pakistan at LEAP in terms of both companies and visitors, with more than 1,000 delegates engaging in strategic networking and exploring joint ventures and investment opportunities,’’ he said.

Khan emphasized the importance of establishing strong relationships in international business, suggesting that setting up a local sales office in the target market is crucial for fostering deeper client relationships and understanding the local market dynamics. “This approach allows companies to engage directly with clients and tailor their offerings accordingly, which is particularly beneficial in markets like Saudi Arabia where business relationships are highly valued.’’

Moreover, Khan highlighted that Pakistani companies have historically faced challenges in establishing a strong presence in Saudi Arabia, despite the country being a significant trading partner. However, with the Saudi market experiencing a rapid growth, Pakistani firms are now seizing opportunities to expand their footprint. “Events like LEAP provide valuable opportunities for Pakistani companies to initiate sales and secure warm introductions, which can significantly improve sales conversion rates.

To convert these opportunities into a lasting presence, establishing a local sales office is often ideal, as it enhances market penetration and customer relationships.” He suggested that Pakistani companies must also focus on adapting to local market needs. This involves not only understanding the cultural nuances of doing business in Saudi Arabia but also being agile enough to pivot strategies as market conditions evolve.

By combining a strong local presence with flexibility and adaptability, Pakistani IT firms can effectively navigate the complexities of the Saudi market and establish themselves as reliable partners for international collaborations. Talking to WealthPK, Awais Ahmad, Director of Tech Solutions Pro, said Saudi Arabia’s focus on emerging technologies such as AI, fintech, and cybersecurity presents a lucrative opportunity for Pakistani IT firms.

He highlighted that Pakistani companies have already established a strong reputation in software development and digital services, making them attractive partners for international firms. Ahmad emphasized that events like LEAP 2025 provide a platform for Pakistani firms to secure investment deals and expand their footprint in the Saudi and GCC markets, which is crucial for driving growth in IT exports.

The country’s IT exports have shown a significant growth, reaching $1.53 billion in the first half of FY2024-25, with the projections indicating that this figure could surpass $4 billion by the end of FY25. The government and industry stakeholders are working collaboratively to enhance exports through joint ventures and consortiums, aiming to double IT exports to Saudi Arabia from $50 million to $100 million in the coming months.

He concluded that the participation of Pakistani IT firms in global tech expos like LEAP would strengthen the country’s digital economy, drive innovation, and enhance foreign exchange earnings through increased exports and collaborations.

Credit: INP-WealthPk