Exquisite Pakistani bridal jewelry and intricately carved handicrafts are capturing attention at the 5th China International Consumer Products Expo (CICPE), where over 4,100 brands from 70 countries and regions are showcasing their finest offerings from April 13-18. Pakistani jewelry brand WINZA returned for its third consecutive appearance, this time highlighting its signature bridal collections.

“The CICPE’s global prestige perfectly matches our ambition to introduce authentic Pakistani craftsmanship to sophisticated buyers, especially in China's booming luxury market,” said Aqeel Chaudhry, owner of this brand. He highlighted the fusion of traditional Pakistani craftsmanship with contemporary designs that appeal to Chinese consumers. The expo’s unique position as a government-backed platform for bridging Asian consumers with global brands makes it particularly valuable for heritage artisans.

Habib of Pak Persian Carpets, displaying beautifully crafted onyx decor items, explained their strategic shift: “Last year, 80% of our designs followed traditional Pakistani styles. This year, we've innovated – many pieces now incorporate Chinese cultural elements like peonies, traditional architecture, and auspicious animals to resonate more with local tastes.”

“The CICPE offers something trade fairs can’t – direct access to China’s affluent consumers and provincial purchasing groups,” Chaudhry noted, adding that Pakistani exhibitors are benefiting from China's progressive market opening and growing appetite for culturally rich products. China’s resilient consumption market, despite global economic volatility, presents strategic opportunities for heritage brands.

China's retail sales of consumer goods increased 4.0% in the first two months this year, signaling sustained consumer confidence. The trend highlights a shift toward higher-quality products and culturally significant brands as purchasing power strengthens, Gwadar Pro reported on Tuesday.

Credit: Independent News Pakistan (INP) — Pak-China