NEW YORK, Aug. 22 (Xinhua) -- A new retail and e-commerce report finds inflation is affecting the shopping habits of 85 percent of Americans, leading most to reduce their purchases and feel unhappier buying online, reported The Washington Times last week.
In the report published on Thursday, Morning Consult found that 77 percent of Americans are shopping less to save money. Only 41 percent said they enjoyed online shopping in June, down from 50 percent in March.
The report warns against blaming supply-chain issues for the trend, noting that Americans, especially the millennials who make up most online shoppers, have less money to spend as consumer prices rise.
"Online shoppers are reporting fewer delayed orders, but as consumers begin deferring discretionary purchases because of inflation, shopping for fun isn't what it used to be," the report stated.
Many shoppers also are coping with inflation by looking for discounts and shopping at discount stores, it added.