The main purpose of this forum was to enhance bilateral tourism and foster B2B linkages between the two countries.

The esteemed gathering witnessed the participation of H.E. Muhammad Radwan Rami, Minister of Tourism Syria, H.E. Shahid Akhtar, Ambassador of Pakistan to Syria, H.E. Dr. Ramez, Ambassador of Syria to Pakistan, Mrs. Ahid al-Zaeem, Director of planning of Syrian Ministry of Tourism, Mr. Aftab Ur Rehman Rana, Managing Director of Pakistan Tourism Development Corporation (PTDC), and representatives of both sides national tourism organizations, tour operators associations and tourism committees of Chamber of Commerce of both sides . Engaging discussions underscored the mutual commitment to fortify bilateral ties, with particular emphasis on hosting delegations of tourism professionals from both sides for fostering closer cooperation.

During the event, the Syrian Minister of Tourism expressed keen interest in bolstering bilateral linkages, while the Managing Director of PTDC delivered a compelling presentation showcasing Pakistan's diverse and captivating tourist destinations. The ambassadors of both sides ensured their full support for the promotion of bilateral tourism between the two countries. 

In a significant development, it was unanimously agreed to establish a joint working group comprising representatives from Pakistan and Syria, tasked with spearheading initiatives to promote tourism. Among the key initiatives is the arrangement of Fam trips for tour operators from both sides, facilitating exploration of the rich tourist offerings in each country and the development of tailored tour packages.

This collaborative effort marks a pivotal moment in the tourism landscape of both nations, promising exciting opportunities for growth and mutual prosperity.

Credit: Independent News Pakistan (INP)