The globally renowned fashion icon, Professor Jimmy Choo, is set to visit Pakistan, thanks to the personal efforts and persuasion of Professor Sarwar Khawaja, a prominent British-Pakistani educationist and entrepreneur.   This significant visit not only underscores Pakistan's growing presence in the global fashion and creative industries but also presents an opportunity to showcase a more progressive and vibrant image of the country to the world. 

Professor Jimmy Choo OBE is a legendary name in the world of fashion. As the co-founder of Jimmy Choo Ltd, a brand synonymous with elegance and high fashion, Choo's creations have graced global celebrities, royalty, and dignitaries, earning him global recognition as a visionary designer and entrepreneur.   In addition to his celebrated brand, Professor Choo is deeply committed to education and mentorship, having established the Professor Jimmy Choo Academy (JCA - London Fashion Academy), where he nurtures future generations of designers. 

This prestigious visit is arranged and accompanied by Professor Sarwar Khawaja, a distinguished British-Pakistani academician, entrepreneur, and philanthropist. As the Founder and Chairman of Strategy & Knowledge Hub (The SK Hub), a UK-based organization with a diverse business portfolio spanning education, technology, fashion academies, healthcare, research, real estate, and business consulting, Professor Khawaja has been a trailblazer in bridging education, entrepreneurship, and leadership across various industries.   

He also serves as the Chairman of the Director’s Strategic Board at Oxford Business College, UK. His tireless efforts to promote Pakistan's progress and foster creative excellence have paved the way for this historic event.  Professor Jimmy Choo’s visit, scheduled from February 19-22, 2025, will serve as a testament to Pakistan’s increasing influence in the global fashion scene. The visit will provide a unique opportunity for Pakistani designers, entrepreneurs, and creatives to engage with the global fashion icon and gain valuable insights into craftsmanship and fashion entrepreneurship. 

Throughout his visit, Professor Choo will explore historic sites, meet with industry leaders, creative professionals, corporate executives, diplomats, and the media.   The visit will also feature a private dinner reception hosted by Professor Sarwar Khawaja, where Pakistani and international celebrities and dignitaries will have the opportunity to interact and exchange ideas.

Credit: Independent News Pakistan (INP)