Through meaningful collaborations and networking, Pakistan aims to showcase it as a must-visit destination on the world tourism map, opined Aftab ur Rehman Rana, Managing Director Pakistan tourism Development Corporation (PTDC). “Pakistan’s presence at ITB Berlin 2025 is a strategic effort to enhance its international visibility and to attract the global tourists”, said Aftab Rana, in his response toward Pakistan’s tourism vision, at Pakistan’s participation in ITB, Berlin.

Pakistan made a significant impact on the global tourism stage at ITB Berlin 2025, the world’s leading travel trade show, yearly, commenced in Berlin, Germany. In this year, Pakistan’s pavilion was Jointly organized by the Pakistan Tourism Development Corporation (PTDC), Trade Development Authority of Pakistan (TDAP) and Green Tourism Private Limited (GTPL), Provincial tourism Departments and Private sector.

At this occasion, Pakistan’s participation reaffirmed its commitment in promoting its diverse tourism hotspots to international markets.  The Pakistan Pavilion, spanning 100 square meters, was formally inaugurated by Her Excellency Saqlain Syedah, Ambassador of Pakistan to Germany, in a grand opening ceremony on 5th March.

The Commercial Wing, Frankfurt, fully supported in planning & execution of the event, which played a crucial role in facilitating business engagements and promoting Pakistan’s tourism industry. The high-profile Pakistani delegation, representing both public and private sector stakeholders, actively engaged with global tourism professionals, highlighted country's rich cultural heritage and a multitude of tourism opportunities.

The delegation included 13 private sector companies, two provincial tourism departments, Sindh, and Gilgit-Baltistan—alongside PTDC, TDAP, and GTPL. Among the distinguished attendees were Syed Zulfiqar Ali Shah, Minister for Tourism, Sindh Tourism Development Corporation (STDC), and M. Ghulam Muhammad, Minister for Tourism, Tourism Department of Gilgit-Baltistan and Lt. Gen Sardar Hassan Azhar Hayat MD of GTPL, who represented their respective organizations.

Speaking at the inauguration, Ambassador Saqlain Syedah remarked: "Pakistan is a land of unparalleled beauty, diverse landscapes, and centuries-old heritage. Our participation in ITB Berlin 2025 reflects our commitment to positioning Pakistan as a top travel destination. We are eager to strengthen partnerships and welcome the world to explore the immense tourism potential our country has to offer."

Pakistan’s successful participation in ITB Berlin 2025 reaffirmed its dedication to enhance its global tourism presence, attracting investment, and inviting global travelers. The Pakistan Pavilion received an overwhelming response from trade visitors, tour operators, media representatives, and social media influencers.

Credit: Independent News Pakistan (INP)