In a milestone for the Pakistani dental and surgical instruments industry, a leading enterprise from the country showcased its products for the first time at the prestigious China International Import Expo (CIIE).  The event, held in Shanghai from 5 Nov to 10 Nov, provides a unique platform for the Pakistani company to tap into the immense potential of the Chinese and international markets, Gwadar Pro reported. The proprietor of NJ Enterprises from Sialkot, Mr. Akif Javaid Butt expressed his excitement over the opportunity to showcase their products at such a prestigious event.  He stated, "China has emerged as a global leader in various industries, including healthcare. Since its establishment in 2006, we have exported to the US, Germany, Australia, etc. By participating in CIIE, we aim to tap into the vast potential of the Chinese market and establish strong partnerships with Chinese companies.” The Pakistani enterprise, known for high-quality dental, surgical, diagnostic, orthopedic, cosmetic, and surgical instruments, attracted significant attention at the expo. With a wide range of products on display, the company aims to establish itself as a reliable and competitive player in the Chinese market.

CIIE, known for its focus on international trade and cooperation, attracted numerous exhibitors from around the world.  The Pakistani enterprise’s participation in the event marks a significant step towards enhancing bilateral trade between Pakistan and China, particularly in the field of healthcare equipment. The enterprise has registered six major categories of products in China this year. Mr. Akif Javaid is confident of tapping the huge potential of the Chinese market as his products already meet the stringent quality standards and requirements of the Chinese healthcare sector. Pakistan's dental and surgical instrument industry has gained recognition for its high-quality products and competitive prices.  With the increasing demand for healthcare equipment in China, the Pakistani enterprise aims to leverage its expertise and experience to meet the growing needs of the Chinese market. During the expo, the Pakistani company engaged in productive discussions with potential Chinese partners, distributors, and buyers.  As CIIE draws to a close, the Pakistani enterprise will return to Pakistan with a renewed sense of optimism and determination to capitalize on the potential of the Chinese market. In the future, he plans to come to China to attend 5 to 6 industry exhibitions every year.

Credit: Independent News Pakistan (INP) — Pak-China