To promote river culture through Yangtze River Tourism, the China Cultural Center in Pakistan is organizing series of online videos and theme exhibitions to celebrate 2023 “Yangtze River Tourism Overseas Promotion Season”. The opening ceremony for the 2023 Yangtze River Tourism Overseas Promotion Season took place in Yichang, in Hubei Province of Central China, according to Gwadar Pro on Wednesday. The event, with a focus on the theme "Guarding the Golden Waterway and Promoting Green Development," aims to showcase the successes of ecological civilization construction and sustainable development in the Yangtze River basin.

It spreads the Yangtze River culture to the people of Pakistan as well as to the international community. This year, the promotion season will last to the end of June.  The Yangtze River is the longest river in Asia and the third-longest river in the world. China's top culture and tourism authority has released 10 tour routes and travel itineraries that will enable tourists to experience the culture and history of the Yangtze River while also ensuring its protection.

According to China's Ministry of Culture and Tourism, the new routes were created under the direction of the Outline of the 14th Five-Year Plan (2021–25) for National Economic and Social Development and the Long-Range Objectives through the Year 2035. 

Credit : Independent News Pakistan-INP