The gold market in Pakistan remained unchanged today, with 24k gold priced at PKR 449,000 per tola and 22k gold at PKR 411,694 per tola in the local market. Although today’s rate is stable, prices have seen a noticeable rise in recent days—climbing from PKR 437,000 to PKR 449,000 per tola.

Gold has always been considered an expensive yet reliable investment. Across the world—especially in South Asian cultures—gold holds deep traditional and financial value. Whether in the form of jewelry or as a long-term asset, people continue to buy gold as a profitable and dependable investment.

Why Gold Prices Fluctuate

Gold prices are never fixed; they continue to shift due to multiple global and local factors. In Pakistan, gold rates often remain on the higher side mainly because the Pakistani Rupee is weaker compared to currencies of developed countries. Other important factors influencing gold prices include:

• Interest rates
• Monetary policy
• Geopolitical tensions
• Inflation or deflation
• Investment demand
• Performance of equity markets

Gold Price Trend in 2025

The year 2025 has witnessed a significant surge in gold prices, and this increase hasn’t been limited to gold alone. Silver and other precious stones have also experienced notable price jumps. As a result, public interest and demand for gold and silver have grown even stronger, with many people choosing these assets to secure and grow their savings.

Despite rising prices, the demand remains high showing that gold continues to be viewed as one of the safest investment options. People can invest in gold through several trusted options, including physical bullion, gold ETFs, and certified jewelers.

Future Outlook

Many analysts and market watchers believe that by mid-2026, gold prices could reach as high as $5,000 per ounce, driven by global economic uncertainties and growing investment demand.

 Credit: Independent News Pakistan (INP)