TikTok likely to open office in Pakistan this month

October 05, 2022

Aitizaz Hassan

TikTok is likely to open its office in Pakistan, says a spokesperson for the Ministry of Information Technology and Telecom (MOITT).

The spokesperson said while talking to WealthPK that it is good news for TikTok users that in the current month of Oct 2022, the short-form video hosting app is going to open its office in Pakistan. He said that TikTok has already a correspondent in Pakistan and it is paying special attention to Pakistan’s digital market.

The spokesperson said that recently TikTok launched its Creator Portal in Pakistan, a one-stop shop for educational resources on content creation.

The portal, which can be accessed on the TikTok account @tiktokcreatorspakistan, is a series of videos that will provide guidance, tips and tricks to help creators maximize their in-app presence and take their videos to the next level.

It will help the creators dive deeper into modules such as storytelling, community building and creative effects aimed at inspiring and diversifying content creation on the platform.

According to Pakistan Telecommunication Authority (PTA) annual report 2021, the short-video Chinese app grabbed 31.2 million users in Pakistan in 2021, despite a ban of three months from July to November 2021. TikTok achieved top positions among short video apps. The SnackVideo app remains second after TikTok with 20 million new users in 2021, while Likee and Bigo Live added 3 million and 0.5 million users in Pakistan, respectively.

TikTok holds third place in social media applications. Social networking site Facebook holds 50 million new followers with the highest number of users in Pakistan in 2021. The video-sharing site YouTube attracted 45 million new internet users in Pakistan in 2021.

According to Kepios, a social media research organization, there were 71.70 million social media users in Pakistan in January 2022. The number of social media users in Pakistan at the start of 2022 was equivalent to 31.5% of the total population of Pakistan. The total number of active social media users were 46 million in January 2021, which was 20% of the total population of Pakistan.

Chinese multinational internet technology company ByteDance, which also owns TikTok, declares that the app has produced 18.26 million advertisements from its users aged 18 and above in Pakistan in January 2022. ByteDance figures indicate that TikTok ads reached 13.5% of all adults aged 18 and above in Pakistan in January 2022. ByteDance allows marketers to target TikTok ads to users aged 13 and above via its advertising tools, but these tools only show audience data for users aged 18 and above.

Meanwhile, TikTok ads reached 22% of the local internet users in January 2022 in Pakistan regardless of age. In January 2022, 17.8% of TikTok’s ads audience in Pakistan was female, while 82.2% audience was male.

Credit : Independent News Pakistan-WealthPk