Islamabad 28 January (INP): Pakistan has more than 76 million internet users with and 37 million active social media accounts is one of the biggest opportunities of growth in the economy. With mobile internet rates giving maximum value to the customers has been the sole entertainment instrument for the masses. However, lack of indigenous platforms that can push native flavored content is one of the biggest missing links for Pakistani content creators.

 RINSTRA has emerged as one of the most attractive initiatives in Pakistan in the MediaTech scene in the country. While all other applications and platforms are offering simple streaming of the news and entertainment channels with a few offering videos on demand (VOD), RINSTRA went ahead and opened doors for Pakistani content creators. RINSTRA has not only became Pakistan’s first user generated platform, it also started commissioning content with not only the established names like Haseena Moin and, Mehreen Jabbar but also gave opportunities to young film makers to create content on diverse topics.

Leading Pakistani media personalities are being engaged to manage the RINSTRA platform, including Amir Jahangir, CEO, formerly CEO for SAMAA TV, CNBC Pakistan and DBTV live. Jahangir has also been on the advisory board of the Stanford Center for Innovation and Communication at the Stanford University and has been recognized as Young Global Leader by the World Economic Forum. Misbah Ishak Khalid, one of Pakistan’s most versatile actor and director has also joined as the Chief Creative Officer. She brings with her experience of managing entertainment portfolios at GEO, ARY Entertainment, Aaj TV, HUM and PTV. She is one of the key people behind the Pakistan International Film Festival as well. Dr. Adil Akhtar, the creative brain behind RINSTRA is the co-founder and the Executive Chairman, who is not only a renowned international artist for expressions in painting but also a globally recognized oncologist. He is also Vice President and one of the founders of the DICE Foundations, USA. His vision and compassion has led RINSTRA to create great value for its viewers to embrace empathy as a currency of respect through RINSTRA films and dramas.

 RINSTRA is Pakistan’s first short-form digital media platform for on-demand streaming and for creation of user generated original content on iRINSTRA. RINSTRA provides entrepreneurship opportunities to emerging and established content creators and film makers in Pakistan and beyond. RINSTRA gives content creators access to a large Pakistani community around the globe.